Niche is a multidisciplinary designer and illustrator based in Bologna, Italy, originally from Bangkok. At Musixmatch, she designs music experiences for a product she had already used and admired long before joining the company.

Over the past ten years, her journey has moved across industrial, architectural, communication, and product design, working with companies in Bangkok, Milan, and Bologna. Her practice combines systems thinking, visual storytelling, and a strong curiosity about how people interact with products, technology, and one another.

Alongside her professional work, Niche develops illustrations and conversation objects: playful, tangible tools that invite reflection, dialogue, and collective imagination. She sees illustration as a way to observe people and objects more closely, understand different perspectives, and make them visible.

She is currently studying Computer Science at the University of London to deepen her understanding of technology’s influence on design and human interaction. She also writes at futurecrafter.com, where she explores the intersections of art, science, technology, and design.